10,000+ tastings powered annually

In-store tastings, made easy.

TasteTech is the self-serve platform that lets alcohol brands book, manage, and scale in-store demos — with your team or ours, synced to your calendar, powered by data.

The old way is broken.

Tastings coordinated via email and spreadsheets
No visibility into stores, shifts, or coverage
Slow approvals and manual invoicing
No data, no insights, no scale

TasteTech replaces all of it with one platform.

One platform. Total control.

Everything you need to run successful in-store demos — from booking to analytics.

Self-Serve Booking

Book in-store tastings at approved retail locations. Choose dates, brands, and coverage in seconds.

Google Calendar Sync

Automatic calendar sync for your entire team. Never miss a tasting or double-book again.

Smart Scheduling

Tasters claim shifts themselves. Automatic confirmations and real-time notifications.

Enhanced Analytics

Insights from 10,000+ tastings annually. Know when and where to book for maximum performance.

Detailed Recaps

Photos, notes, and insights captured in-app. Full tasting data delivered instantly after each event.

Automated Invoicing

Automated taster payouts. Clean weekly or monthly client invoices with no surprises.

See the platform in action

A modern dashboard built for beverage brands. Manage tastings, track performance, and grow your presence—all in one place.

T
tastetech

Admin Dashboard

Manage operations and monitor performance

Open Shifts
3
Awaiting assignment
Scheduled
12
In progress
Completed
47
This week
Active Tasters
156
Ready to work

Quick Actions

Analytics Dashboard

Your brand performance insights

Shifts Completed
240
80% of target
Samples Given
1,302
87% of target
Conversion Rate
43%
Above average

Top Stores by Bottles Sold

Store A
312
Store B
245
Store C
189
Store D
134

Craft Spirits Co

Owner

Recaps From Past Events

See performances from each of your tastings

Completed Events

All of your completed events in one location

Search
StatusDateAccountLocation
Completed12/14/2025Craft Spirits CoWine Shop #421-Atlanta
Completed12/12/2025Craft Spirits CoBeverage Depot-Austin
Completed12/10/2025Craft Spirits CoFine Wines #89-Denver

How it works

Select Stores

Brands log in and select approved stores from your coverage network.

01

Create Tastings

Create tastings and publish shifts with a few clicks.

02

Tasters Execute

Tasters claim shifts and execute tastings in the field.

03

Data Delivered

Recaps, data, and invoices delivered automatically.

04

Your team. Or ours.

Bring your own sales support team, or tap into our nationwide network of fully vetted brand ambassadors ready to represent your products.

Access our nationwide taster network
Or use your existing sales team
10,000+
Tastings per year
50
States covered
500+
Vetted tasters
98%
Completion rate

Not an agency. A system.

Built for scale — from local launches to national rollouts.

Enterprise-grade infrastructure, role-based access, and automated compliance workflows
No manual coordination
No hidden fees
Built by operators who run tastings at scale
Multi-state support
Store-level tracking
Brand-by-brand analytics
Enterprise-ready workflows

“TasteTech feels like a Total Wine backend — but for in-store demos.”

Simple, transparent pricing.

Pay per tasting. Scale when you're ready. No long-term contracts.

Starter

For small brands launching tastings

$99/mo

Up to 10 tastings per month

1 user

1 product line / SKU


Shift publishing & claiming
Automated scheduling & notifications
Google Calendar sync
Standard tasting recaps
Basic reporting
Automated invoicing
Most Popular

Professional

For growing brands running consistent tastings

$249/mo

Up to 25 tastings per month

Up to 3 users

Up to 2 product lines / SKUs


Everything in Starter, plus:
Enhanced analytics & dashboards
Multi-brand management
Photo recaps & event detail
Priority taster matching

Enterprise

For national programs and high-volume teams

$499/mo

Unlimited tastings

Unlimited brands

Unlimited users

Unlimited product lines


Everything in Professional, plus:
Territory & approval controls
Advanced permissions
Custom reporting & analytics
Dedicated account support

Full-Service

For brands that want TasteTech to run everything

Custom

Custom pricing


TasteTech-managed scheduling
Store coordination & execution
Taster management & coverage
Weekly reporting & invoicing
Strategic program oversight

Plans determine access and limits • Usage is billed based on activity • Taster compensation included • Product, shipping, and retail fees not included

Run tastings like a tech company.

TasteTech gives you the tools to move faster, spend smarter, and scale nationally.